Steady Demand Hires 2 Stars and Launches End2End Hangouts –Web Series Production For Businesses
We are thrilled to introduce a service in which we can help any business create a web series. Called End2End Hangouts, it reduces the cost of interrelated online video and textual content 90%, amounting in a small fraction of the expense of a strong YouTube series and blog articles related to the topic.
The idea for this service arose from our general experience that it was challenging for many brands to produce content. Often companies don’t have enough time to be able to create video themselves or enough money to finance regular YouTube episodes.
The idea behind this project was to make it easier to integrate online marketing efforts. Without making production more time-consuming, we thought this would be a way to increase the value of a company’s social media presence, blog publication, and thought leadership development. Essentially, we will be creating Hangout Series in just two weeks that air both on YouTube and Google+, along with full transcripts for presentation on the business’s blog.
We believe that the best way for businesses to use Hangouts is threefold:
• multi-use content – they allow the creation of content that is dense and compelling enough to repurpose (as when a half-hour show is converted into
multiple blog articles).
• community – they also allow businesses to connect with different individuals
attending the show.
• making a statement – they provide a soapbox through which an organization can express itself as a thought leader.
You may have attended some of our previous Hangouts. We’ve featured guests that include incredible personalities – Guy Kawasaki, Hulk Hogan, and Neal Schaffer – and prominent businesses from various segments – GoDaddy, Sprout Social, and T-Mobile. Using our experience with the platform, we designed End2End Hangouts to fulfill content and engagement needs simultaneously, from initial concept through the delivery of a professionally produced videos series.
In addition to this new service launch, we have another major announcement. We are proud to have additional top-tier talent joining our team. Approximately 18 months after our launch, Steady Demand now has a staff of 10 as we welcome the arrival of Mia Voss and Christine DeGraff.
Christine has taken part in over 100 Hangouts On Air (HOAs), such as TNTBootcamp with Ronnie Bincer and 15 Minutes on Air with Mia Voss. She also has a side project called My Music Hangout, which has spotlighted numerous indie music stars and has partnered with the School of Rock for event promotion. Her status as the co-owner of Circloscope will allow her to deliver more powerful results for our clients, both in improved targeting of followers and enhanced engagement.
Mia Voss is a professional host, interviewer, and strategist of Google Hangouts On Air and YouTube Shows. She has been highly successful at building interconnected communities. Mia has been the producer and star of more than 300 episodes of shows ranging from The Mia Connect to The Food & Booze Show to 15 Minutes with Christine & Mia. Her energized style of presentation improves the position of guests and allows brands to create more leverage with online video. Her expertise will help Steady Demand’s clients get access to wider audiences and showcase any organization’s ability to provide strong content.
Both of these team members are fundamental to our new service, End2End Hangouts. With that marketing solution, we will help brands wanting to optimize their reach on Google Plus and define themselves as thought leaders through development of a professionally orchestrated web series.
Google Plus is the consulting expertise of Steady Demand, and it is also platform that brought Christine and Mia, and Stephan Hovnanian to Steady Demand. There are even more signs that Google Plus is bringing people together. Earlier this year Stone Temple Consulting hired Mark Traphagen, and more recently, Weal Media hired our own Dustin Stout as CMO (Congratulations Dustin), along with Wade Harman and Kristin Drysdale and Andrew Harasewych.
And therefore, there is a beauty in the Google Plus platform that goes beyond semantic search, Hangout On Air, Photos, and that is the real relationships that can gel together in a heartbeat. The circles we form and relationships we build, all can lead to opportunity. I encourage you to now go and read the post from our great friend and colleague Dustin Stout, as there is so much more to this story.
What other things have you witnessed on Google Plus (or other networks) like this?
PS. Feel free to reach out to me if you want to learn more about End2End Hangouts at ben[at]steadydemand.com
