Content Marketing

To say advertising has changed since the heyday of “Mad Men” would be an understatement. It’s only in the past 15 years or so that marketing as an industry has transformed at such a high acceleration. The biggest driver of this shift in the way we approach marketing is undoubtedly Google. Google, in …

[Read more...] about Winning At Content Marketing: It’s About People

There’s a new Google social media product in town, and it could be set to shake up the world of branded search terms like never before. In case you haven’t heard, Google is now testing a new kind of publishing tool that allows brands to, essentially, use Google search results as their personal …

[Read more...] about Google’s New Local Social Search Posts, Podium, Set to Shake Things Up

Local Businesses around the country are reaping the benefits of this Pokémon Go craze! On September 7th, Apple held its annual big media event to announce the release of this year’s iPhone. As is usually the case, the announcement of the iPhone 7 was preceded by spotlights of new features that users …

[Read more...] about How Local Business Use Pokemon Go for Maximum Foot Traffic

How do you get people to share your real estate listings? Let’s look at the psychology of social media. Why do people decide to share content on social media? Why do people decide to not share content on social media? We're going to dive into the human psychology that drives these actions and then …

[Read more...] about 10 Ways to Make Your Listings More Shareable on Social Media

These 20 ideas will give you more than enough content to keep your competitive edge in the online ranking race. When it comes to getting yourself ranked in the Google search engine results, few things can seem as challenging as trying to unravel the mysteries of local search. Many “how-to” articles …

[Read more...] about 20 Amazing Ideas to Boost Your Real Estate Content