This is our secret weapon when it comes to content planning, collaboration and promotion.
If you’re doing digital marketing in 2016, you’re thinking about content all day. Our team of marketing professionals handles every facet of a campaign for a wide variety of clients and our content strategy is at the heart of it.
Let’s be honest. Managing all of that content can be hectic no matter how efficient the team is. Between blog posts, articles, social media, and everything else, it can be difficult to get a handle on what the status of every task is.
That’s why our team counts on the best content marketing calendar and collaboration tool to assist our efforts– CoSchedule.
CoSchedule goes a long way in helping us plan, collaborate, organize and execute our content marketing objectives. And in this post I hope to show you just how it does that.
The UI is fantastic
It’s hard to stress enough just how important a well-designed user interface is to productivity. CoSchedule shines in this department. Despite having a plethora of features, it’s actually easy to use.
- The software supports drag and drop for quick date changes on the fly.
- Color coding makes categorizing tasks easy and allows us to see who is responsible for them at a glance.
- And having content of all sorts including social media posts and tasks all easily viewable on the same interface makes it super easy to guage where we are with everything at once.
The possibilities seem endless with nearly any kind of content category you can think of supported.
Speaking of integration
It’s not just a wide variety of content types that are supported. Sure, you can schedule out your blog posts, social media, newsletters, etc. However, there are content and reporting platforms many of us in the digital marketing space use that become even more powerful from being streamlined as much as possible through CoSchedule.
CoSchedule has excellent integrated tools such as Google Docs support, Evernote management, Google Analytics support, Bitly integration, and an extension for Chrome that speeds up workflow.
The CoSchedule extension allows you to share content immediately from the browser while also syncing with your calendar so your projects update in real time.
These tools are powerful
There are so many tools baked into CoSchedule that it is difficult to choose where to begin. It doesn’t just help you curate your content; it helps you craft your content.
Headline Analyzer
The built-in Headline Analyzer is a great tool for ensuring you are giving your content the best title for maximum reach. It will tell you things like optimal character length, the strength of your word choice, and how your title stacks up against the research-backed best practices for content.
Deep WordPress Integration
WordPress integration is awesome. Your WordPress install and CoSchedule account become intertwined, allowing you to draft and schedule your posts from the calendar.
You can even take what you wrote in Evernote and Google Docs and convert it to WordPress. These tools have been beneficial in saving time as we meet our content objectives.
Social media is a breeze
Seeing all of our social media posts laid out in an easy to read calendar has saved our social media specialists a lot of time. Having the ability to schedule posts is an absolute necessity and CoSchedule handles it well. It works with Twitter, Facebook, LinkedIn, Tumblr, Google+, and Pinterest.
Team members have access to client profiles as well as personal accounts that are private to them only.
And one of their newest features, Social Templates, has literally shaved hours off of our teams content promotion efforts. These allow you to set up custom sharing schedules for each network and turn them into reusable templates. This feature alone would be worth the price of admission for teams who have large amounts of content to promote from month to month.
Support when we need it
We haven’t needed to contact support often, but each time we have has been a great experience. Their support team has been quick to respond to our inquiries in a friendly and productive manner. Each representative has been attentive and very helpful whenever we’ve needed them– it never felt like we were getting “the runaround” or a canned response.
Conclusion
There’s no other editorial calendar that comes close to the ease of use, flexibility, and powerful toolset of CoSchedule. Period.
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While we often rate software on its capabilities, the fantastic customer support also has to be considered. CoSchedule is truly a one of a kind editorial calendar. Not only do we use it, but we can confidently recommend it for any teams using WordPress and producing content on a regular basis.
Have you tried CoSchedule yet?
